A gene-editing startup wants to help you eat healthier salads. This month, North Carolina–based Pairwise is rolling out a new type of mustard greens engineered to be less bitter than the original plant. The vegetable is the first Crispr-edited food to hit the US market.

This is already off to a manipulative start. The “startup” Pairwise, which conjures an image of young entrepreneurial idealists operating out of their garage, has raked in hundreds of millions of dollars over the last several years through numerous fundraising initiatives. It’s big business.

Mustard greens are packed with vitamins and minerals but have a strong peppery flavor when eaten raw. To make them more palatable, they’re usually cooked. Pairwise wanted to retain the health benefits of mustard greens but make them tastier to the average shopper, so scientists at the company used the DNA-editing tool Crispr to remove a gene responsible for their pungency. The company hopes consumers will opt for its greens over less nutritious ones like iceberg and butter lettuce. […]

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